The key to the success of a business automation project is to maximize business participation with a minimal IT involvement. Anaplan brings this formula to perfection.
ROUST, the largest alcohol company in Central and Eastern Europe and the second largest vodka producer in the world, did their financial and operational planning in Excel© which led to wasted time and significant labor costs. A “what-if analysis” of various functional blocks was carried out using multiple poorly connected spreadsheets which did not allow for synchronization and simultaneous user work in real time.
The implementation of Anaplan streamlined planning of product sales with the subsequent calculation of production volumes, cost of goods sold (COGS) and distribution of total costs down to the level of SKU and customer.
The process of integrated scenario planning of various functional units within a single model was introduced: sales, promo, COGS, logistics, OPEX.
Currently, Advanced (as part of the roadmap for developing an already launched solution) is implementing an automation of demand forecasting and Trade promo planning in Anaplan. The goal of the project is to link Sales and Promo planning with the existing financial model and thereby accommodate a comprehensive automation of the Sales & Operations planning (S&OP) process on a single platform.
As part of the ongoing project, individual customer forecasting models, regional planning, an integrated solution for collecting inputs from all process participants (brand marketing, trade marketing, sales department, finance), online P&L recalculation, scenario planning will be brought to life.
The company’s commercial team will receive an effective tool for demand planning and promo activities, and the Financial team will be able to work quickly with P&L in any necessary detail (up to the client, SKU) with a set of scenario components for each of the articles. An emphasis will be given to analyzing the effect of promo activities (Trade spend), ultimately deriving data from the price on the shelf to Net contribution of brand / counterpart.